Masterclass: How to Evaluate the Impact of Science Communication - Programma

Day 1, Tuesday 18-5 9:00-12:00: Why should I evaluate scicom projects? What exactly do I want to achieve with my project? And how do I prepare an evaluation that actually tells me what I need to know?
In this session we will dive into what it means to conduct meaningful and instructive evaluations. You will be introduced to the variety evaluation practice has to offer and to a structural approach helping you to make individual decisions in order to tailor an evaluation to your needs. This session will also provide examples, tips and templates in order to define goals and measurable objectives as the basis of a strategically planned evaluation.

Day 2, Wednesday 2-6 9:00-12:00: Bring your own scicom projects or join your fellow participants in discussing their ongoing or past endeavours. This part of the masterclass is hands-on and will let you experience the ins and outs of measuring impact first-hand.
On this day you will - together in a small group - start drafting an evaluation plan for a concrete project. You will learn how to use, adapt and master new tools that are currently being developed to evaluate scicom impact, together with experts and practitioners from Leiden University, Utrecht University and Wissenschaft im Dialog. You will put your new knowledge and skills to use right away and- at your own pace- work together with others to design your evaluation plan over the next following days. 

Day 3, Tuesday 29-6 9:00-12:00: Participants will present their evaluation plan as is; discuss the process, recap their ‘AHA’ moments and reflect on how they tackled hurdles and (hopefully) overcame obstacles.
This session is meant as an opportunity to openly exchange experiences and learn from each other. It will allow you to see how others conceptualised their evaluation plans and what they think about the overall design. We will end the day with a round table on the sense and nonsense of impact measurements in scicom and recap the lessons learnt as a group. 

Between day 2 and day 3 members of the Utrecht, Leiden and WiD research groups will be available to answer participants' questions and help out with possible problems you encounter. The setting of this 3-series masterclass is confidential and participants are encouraged to share details of their projects relevant for the assignment.
We will work with the Chatham House Rules for open but confidential conversations.

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